Media training
Experienced working journalists and video experts offer high-quality, pragmatic media training specifically tailored to your organisation. The programme is constantly updated to reflect the changing, varied demands of a 24/7 multi-media world. It is designed to support a range of public appearances - such as podcasts, conference presentations, evidence sessions and webinars, as well as ‘traditional’ media interviews.
The team has worked with academics at some of the UK's top universities – Aberdeen, Edinburgh and Heriot-Watt – as well as The National Robotarium, the UK's leading centre for robotics. 2025 clients have already included a leading private school, a cancer charity and a large government agency, following sessions with a large offshore wind developer and fast-growing digital transformation business.
A huge thanks to David Lee and Roddy Scott for the media training session with our senior team in February 2025. The time taken to create real-life interview scenarios for each of the team helped focus our session - both in preparing for the filmed interviews and also in the wider discussions.
“It was an insightful day that helped with messaging and gave us the confidence we needed for doing pre-recorded and live interviews. It wasn’t as nerve-racking as we thought, in fact, it was surprisingly fun and buzzy!
“David and Roddy's attention to detail is excellent, as is their knowledge of the media. We’d thoroughly recommend using their media training services, we felt hugely supported throughout the day and afterwards with follow-ups.”.
Julie Fraser, Prostate Scotland
I found the training invaluable in giving specific, tailored feedback and areas to work on. I had positive feedback about my voice modulation and pacing, but seeing my recorded self showed me aspects of my non-verbal behaviour I wasn’t previously aware of and wanted to change. So I was able to make an informed choice about what areas of my performance I wanted to keep, what I wanted to discard and what I wanted to add to. I especially appreciated learning how to speak to camera and to speak to an interviewer. The training was tailored to my level, so – as someone relatively experienced in media work – I was given more challenging questions.
Professor Thusha Rajendran, The National Robotarium.
It’s a challenge for fast-growing businesses like ours to carve out time for media training - but I’m so pleased we did. David and the team were patient and professional – and explained clearly how the training related directly to Optima’s business growth. As well as benchmarking our capacity to deal with media interviews as a senior team, the session focused our minds on how we communicate what we do more effectively.
Alan Crawley, CEO, Optima Partners
David Lee Media & Events Ltd delivered an excellent media training package for West of Orkney Windfarm. Highly relevant scenarios, tailored to individuals, were provided ahead of the sessions. The trainers set the scene very well, explaining the need for media training in a world of 24/7 information overload - and delivered the sessions in a very professional, but always human, way. Constructive feedback was delivered on the day and in a detailed report afterwards. I recommend their services to anyone with modern media training needs.
Neil Davidson, Communications Adviser, West of Orkney Windfarm
David Lee Media and Events Ltd delivered an excellent half-day training session for Directors of 4 Interdisciplinary Centres, University of Aberdeen. From first contact to receipt of the forensic feedback report, it was a very positive experience. The trainers took time to understand the individual needs of each participant, and crafted appropriate, relevant and up-to-the-minute scenarios in advance. On the day, they set the scene excellently, engaged in detailed discussion and answered multiple questions - and ensured all bases were covered. The interviews were delivered very professionally with the second round specifically tailored to each individual's performance in round one. We would recommend the team without hesitation for their high-quality and pragmatic training, good humour and excellent customer service.
Ele Belfiore, David Burslem, Jennie Macdiarmid & John Underhill, Directors, Interdisciplinary Centres, University of Aberdeen.
David created an excellent bespoke media training programme for more than 20 academics. He set the scene very clearly and then crafted very relevant and realistic scenarios to test their ability to explain complex research in a straightforward and engaging way.
Fiona Duff, Marketing and Communications Manager (Research), Heriot-Watt University
The Bayes Centre team was very impressed by the training provided by David Lee Media & Events Ltd. A lot of preparation had clearly gone into the session in advance to make it relevant and practical for all participants. The trainers engaged very constructively with the Bayes team, and provided informed responses to the numerous questions posed. Despite the naturally challenging aspects of media training, they made the experience enjoyable and we even shared a few laughs along the way Overall, it was a very positive session which has helped build capacity in the Bayes team for responding to future media inquiries. I'd recommend the team as a high-quality provider of relevant media training for the modern era.
Ruth King, Director, Bayes Centre
If you would like to explore training opportunities that can transform the way your team works, please email us using the link below